Snake Eyes Officially Joins Hasbro's G.I. Joe: Classified Lineup

Hasbro officially kicked off a new era for G.I. Joe at Toy Fair New York with the debut of its G.I. Joe: Classified line.

The new collection of super-articulated 6-inch action figures brings characters from the iconic brand back into the toy aisles in a modern form that fans of Star Wars: The Black Series and Marvel Legends have been enjoying for years.

The fan-favorite Snake Eyes made his Classified debut in a Deluxe Box Set that quickly sold out via Hasbro’s direct-to-consumer platform, Hasbro Pulse. Now the mighty ninja officially joins the assortment for Hasbro’s standard lineup of G.I. Joe: Classified figures.

Previously noted in case assortments under the code name “Tarantula,” Snake Eyes joins Scarlett, Duke, Roadblock, and Destro in the first wave. Each figure is a modern interpretation of a character from the 1980s G.I. Joe: A Real American Hero collection.

G.I. Joe: Classified will be available at mass retail this summer, and is available for preorder via Hasbro Pulse and online specialty retailers including Entertainment Earth.

The G.I. Joe brand is currently poised for a big comeback with the recent launch of a mobile game, a feature film — Snake Eyes: G.I. Joe Origins — planned for the fall, and new licensed products from Jazwares and Jada Toys set for release in the months ahead.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

Snake Eyes Officially Joins Hasbro’s G.I. Joe: Classified Lineup

About the author

James Zahn