The Jim Henson Co. has named Snaptoys as the master toy licensee for its new animated Netflix original interactive preschool series, Word Party. The show premiered on July 8 and is currently in its first season with 14 episodes. The second season will roll out on Oct. 12 with an additional 12 episodes.
Snaptoys has the rights to manufacture Word Party plush, figures, play sets, and electronics, with a targeted launch date of next fall or sooner.
Snaptoys also debuted two new brands at Fall Toy Preview in Dallas. Pajammies is a line of 12-inch plush dolls with stylish hair, animal-themed onesies, removable hoods, and sleepover accessories including hair clips, mini plush, sleeping bags, backpacks, and more. Glitterbrite Dragons is a line of whimsical 10-inch plush dragons, featuring sparkly fabrics, shimmering hair, and themed wings. Both lines are set to launch next spring.
In addition to introducing two new lines, Snaptoys expands the Lil’ Butters line with Series 02 plus an exclusive Barnes & Noble figure, and adds new characters and sizes to the Thunder Stompers line.