SnapWatch Enters the North American Market

Source: SnapWatch LTD

The classic slap bracelets of the ’80s are back with a useful upgrade.

UK-based SnapWatch LTD is bringing its flexible LED watches to the U.S. market with an assortment of styles for kids ages 5-12. SnapWatches quickly snap around kids’ wrists in one swift motion with no buckles. Each shockproof, spillproof timepiece contains flexible, integrated components so that the whole band can bend and roll. The onboard LED displays come in red and white and are readable in the daytime and can light up for nighttime use at the push of a button. SnapWatches display 12- or 24-hour time and the date and year.

SnapWatches come in an assortment of styles. | Source: Snapwatch LTD

Related: Toy Association Perspectives: The Resurgence of Outdoor Play

Dweck Distribution is handling the North American market for SnapWatch LTD. At launch, six styles are available: Icy Black, Spring Purple, Astronauts, Dragons, Sharks, and Unicorns.

SnapWatches are ready to go right out of the box with an included, replaceable battery that can last for up to two years of play.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.