Source: Dynacraft

A pair of famous canines have joined the plush wheeled goods lineup from Dynacraft.

Universal Branding & Media brokered deals with Peanuts Worldwide and Scholastic for Snoopy and Clifford The Big Red Dog to be reimagined as new ride-on toys from Dynacraft.

“Clifford and Snoopy resonate with adults and children of all ages therefore they make a heart-warming addition to the already popular plush category that Dynacraft has successfully partnered with Walmart [both] in-store and on walmart.com,” says Heidi Schwartz, vice president business development, Universal Branding & Media.

Source: Dynacraft

Charles M Schulz’s iconic beagle Snoopy leads the pack with a 6-volt plush ride-on toy and a 12-inch bike. Dynacraft’s deal with Peanuts Worldwide also includes non-electric ride-ons and scooters.

Clifford The Big Red Dog also joins the plush ride-on lineup with a 6-volt toy of his own.

The new additions join Dynacraft’s holiday range alongside the recent NCAA mascot collection.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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