Sonar Entertainment named Jazwares as the global master toy partner for its new series, Go Away Unicorn!

Jazwares secured exclusive global rights to produce the toy line, which will feature peel away blind figures, a variety of figure packs, and plush by Russ. Product is due to arrive at retailers in late summer next year.

The series will premiere on Disney Channel in the U.S. in March with an exclusive preview available on the DisneyNOW app beginning in December. Go Away Unicorn! launched in Canada on Corus Entertainment’s YTV this fall.

Go Away Unicorn! follows the adventures of Alice, a young girl who prefers sports and books to rainbows and glitter – until a real-life Unicorn shows up at her birthday party and declares himself her new best friend. Together they learn to embrace their differences and realize friendships are often found in the unlikeliest of places.

The new series and shorts are based on the children’s book published by McKellar & Martin, written and illustrated by Emily Mullock. Jason Groh (Wishfart, Little Charmers) directs the series, with Corus Entertainment’s Nelvana serving as the animation studio. Chris Diamantopoulos (Mickey Mouse, Silicon Valley) and Rebecca Husain (The Good Doctor, Beat Bugs) star as lead voice talent.