Sony Pictures Consumer Products appointed Just Play as master toy partner for The Emoji Movie, along with licensee partners across multiple categories to support the film’s consumer products program.
This summer, Just Play will introduce a new line of toys including blind bags, collectible figures, light-up figures, and plush toys inspired by characters from the film.
Key product categories for the consumer products program include apparel and accessories, gift and novelty, houseware, toys, collectibles, and games. Apparel and accessories partners include Planet Sox, HighPoint, Accessory Innovations LLC (Puerto Rico, U.S.), AME (U.S.), Freeze—a division of Central Mills Inc. (U.S.), and Bentex.
Housewares partners include Thermos, Zak, and Franco Manufacturing Co. Inc. (U.S.). Additionally, Ty will feature a range of products in the toys, collectibles, and games categories, with more licensees to be announced.
