Redan Alchemy LLP has named BBC Worldwide as the official licensing and merchandise agent for the Sooty brand in Australia and New Zealand.
BBC Worldwide ANZ will represent Sooty across television, merchandise, theatrical, and digital rights, including distribution of the kids TV program The Sooty Show.
Sooty, the yellow bear that made his TV debut on the BBC’s Talent Night in the 1950’s, has recently been revived for a new generation of fans in the UK with The Sooty Show airing daily on CITV.
Alexis Willey is an editorial intern at Adventure Publishing Group. She assists the editors on leading trade magazines The Toy Book and The Licensing Book and online at toybook.com and licensingbook.com. She also contributes to the weekly e-newsletters The Licensing Report and The Toy Report. Alexis spends her time (and money) going to concerts, city hopping, and shamelessly taking pictures of her food. When she isn’t making “just one more” cup of coffee, she’s probably working on her university’s literary magazine and getting really geeky about words and design. Follow her travels and strange commentary on Twitter and Instagram: @alexisrwilley.