Southard Freeman Communications formed an alliance with Playtime PR, a UK-based specialist PR agency for brands in the toys, games, and childhood sector.
The deal provides Southard Freeman’s clients with access to Playtime’s PR services in the UK and Europe. Similarly, clients of Playtime PR will be able to tap into Southard Freeman’s services in the U.S.
The two agencies already share a number of client brands in the toy space, including Thames & Kosmos and Sensible Object. The two agencies will be able to work together together to serve their clients and future clients with needs in both the U.S. and Europe, as well as providing deeper local market insight.
Southard Freeman Communications is led by Bill Southard and Bruce Maguire, following a merger in January 2017 between Southard Communications (est. 1994) and Freeman PR (est. 1955). With a staff of 25, the agency’s roster of clients includes Playmobil, Zing, Epoch Everlasting Play, and RedwoodVentures, as well as a number of clients outside the toy space including Petmate, Vegy Vida, ShedRain Umbrellas, PARA’KITO Mosquito Repellants, and Paulaner Beer.
Playtime PR was established in 2014 and has grown to a team of 11, with retained toy clients including Top Trumps, Jazwares, ZURU, and John Adams’ Rubik’s Cube.
