Space Racers Toys | Source: James Zahn/The Toy Book

A new type of space race is on, and this Wednesday, Sept. 15, Space Race LLC’s Space Racers will take orbit — literally.

Toys inspired by the Space Racers STEM-based animated series will blast off on Inspiration4, the first-ever all-civilian mission to orbit. Upon their return to Earth, Eagle, Robyn, Hawk, Raven, and Starling will be auctioned off with proceeds benefiting St. Jude Children’s Research Hospital.

Inspiration4 Commander Jared Isaacman selected St. Jude Children’s Research Hospital as its beneficiary and committed $100 million to St. Jude to inspire others to raise an additional $100 million to accelerate research on childhood cancer and other catastrophic childhood diseases and its lifesaving treatment for kids around the world.

“It is an honor to take St. Jude Children’s Research Hospital along on this journey to space and support its current multi-billion dollar expansion plan to accelerate research advances and save more children worldwide,” Isaacman says. “I am grateful to Space Race for supporting this record-setting fundraising endeavor, and hope our actions inspire additional support for St. Jude throughout our mission.”

Related: Packaging Our Fascination with Space Exploration

“As the world looks to the stars for this momentous occasion, we will be celebrating with our fans that the Space Racers are not only part of the Inspiration4 mission to orbit, but also they continue to play a part in making a positive difference in children’s lives,” says Space Race CEO Michael Matays. “The work of St. Jude Children’s Research Hospital is second-to-none and we are honored to have been selected to support them.”

Space Racers streams on Netflix in the U.S. and is currently available for families to enjoy in more than 25 languages in more than 130 countries.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.