The 71st Spielwarenmesse international toy fair kicked off in Nuremberg, Germany last night with its annual Opening Show.

During the event, the winners of the 2020 ToyAwards were revealed. 772 toys were submitted by 442 exhibitors, which were then narrowed down to just three finalists across five categories. The ToyAwards are a celebration of outstanding innovation in toys that are viewed as a benchmark for both buyers and retailers. New toys from Playmobil, Silverlit Toys, Gollnest & Kiesel, Cranio Creations, and ESM Visions scored the top honors. See video of the winners below!


  • Playmobil 1.2.3 Aqua (Playmobil)


  • Knight’s Castle Ball Track (Gollnest & Kiesel)


  • Balloon Puncher (Silverlit Toys)


  • Mystery House: Adventures in a Box (Cranio Creations)


  • Calculix Number Bricks (ESM Visions)

This year’s ToyAward winners are on display at the TrendGallery in Hall 3A. The award-winning toys represent the wide range of products on display at Spielwarenmesse across twelve main product categories.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.