Ukrainian toys and games are getting the spotlight at this year’s Spielwarenmesse. | Source: Adobe Stock

The Spielwarenmesse Toy Business Forum is welcoming 15 countries to present products within its International Pavilions, with Ukraine, Uzbekistan, and France joining for the first time this year.

The 2023 Spielwarenmesse is coming right up, running from Feb. 1-5. The International Pavilions have been a feature of the toy fair for a while, and this year is no exception. Spielwarenmesse provides a package to presenters that includes a prepared stand and assistance with services such as marketing. The pavilions provide a way to explore products featured in various international markets. 

The International Pavilions center a single nation’s toy offerings. | Source: Spielwarenmesse

Ukraine will be participating for the first time, with its own pavilion proudly flying the country’s flag in Hall 3.  “We are really pleased at the large number of shared stands, and especially at the example set by exhibitors from Ukraine at this difficult time,” says Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG.

Other countries participating this year include Australia, China, the Czech Republic, France, Georgia, Hong Kong, India, Japan, Spain, Taiwan, Thailand, the UK, Ukraine, the United States, and Uzbekistan. A grand total of 259 businesses will be involved in the International Pavilions, with a whole pile of different products to explore.

Related: Spielwarenmesse World of Toys Coming to New York, Japan

Spielwarenmesse will be full to the brim of exhibitors, presentations regarding the industry, and a number of special events. More information can be found on the Spielwarenmesse website.

About the author

Bug Hartsock

Bug Hartsock

Bug is a News Writer for The Toy Insider, The Pop Insider, and The Toy Book. They are also a Master’s student in biology, currently studying sleep in arthropods. When they aren’t writing or working with small critters, they spend their time reading sci-fi novels, playing tabletop RPGs, or throwing creative projects at the wall. Bug had a mullet once, and is not against having one again. Reach out or find more from them at their website.

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