The PressPreview event for the 70th Spielwarenmesse will take place Tuesday, Jan. 29. This preview event gives international journalists, bloggers, and buyers the opportunity to view the fair’s product premieres and highlights early.

The PressPreview starts at 8:55 a.m. with a musical performance in the Glass Gallery by the Press Center. Immediately after, the participants will meet for a group photo in front of the photo wall with Spielwarenmesse CEO Ernst Kick.

Then the exhibitors will present their products at their stands. The show includes promotions for various products, including some by child models, celebrities, and walking acts.

For the first time, the ToyAwards nominees from all five characters will be available to view and photograph during the PressPreview.

There will also be “Speed Interviews,” short time slots when company owners and marketing directors can present their innovations to media representatives who are new to the industry.

Interested journalists and bloggers can register for the event by emailing