Visitors at the Spielwarenmesse International Toy Fair | Source: Spielwarenmesse eG

Although the in-person event of Spielwarenmesse was canceled this year due to COVID-19, the international toy fair is now going digital. 

Spielwarenmesse Digital will bring the worldwide toy industry together, virtually. The online event will run during Spielwarenmesse’s originally planned weekend, February 2-6, 2022. This new platform is offering a comprehensive live program for all participants. 

Alongside ways to connect and communicate with others in the industry, the program will offer the trade a compact overview of trends and innovations. The event will launch with the announcement of the ToyAward and run presentations from the Toy Business Forum on all five days. Although the presentations are live, they will be recorded and available upon request as videos. 

This digital platform will also allow retailers to make direct contact with exhibitors using various communication tools including private chats, group chats, audio calls, and video meetings. Spielwarenmesse’s popular Special Area will also be reproduced on Spielwarenmesse Digital, as well as a designated Networking area. 

“In Spielwarenmesse Digital, we are setting new standards,” says Christian Ulrich, spokesperson of the executive board to Spielwarenmesse eG. “With this platform, we are providing the international toy community with an extensive industry network that will enable them to exchange ideas and develop new business relationships.” 

Related: Toy Fair London Soldiers On; Event Set to Take Place As Scheduled

Registration for Spielwarenmesse Digital opens today at Previously purchased tickets to the in-person event will be valid for the digital platform.   

About the author

Hannah Sacks

Hannah Sacks

Hannah Sacks was an editorial assistant at The Toy Insider, The Pop Insider, and The Toy Book. An avid reader, her first love is late Victorian literature paired with a huge plate of dumplings. When she’s not reading, she loves to attend concerts, cook elaborate dinners, and snuggle up with her two cats, Oscar and Percy.