Source: Spielwarenmesse

Spielwarenmesse‘s Summer Edition, which was scheduled for July 20-24, is canceled due to the ongoing COVID-19 pandemic. The organizers instead will focus on next year’s event, taking place from Feb. 2-6, 2022. The decision was made on March 25 at Spielwarenmesse eG’s supervisory board meeting.

Related: Spielwarenmesse Launches Digital Platform for 2022 Event

“Initially, we received excellent feedback about the Summer Edition from both exhibitors and visitors. In recent weeks, however, the disappointingly slow improvement in the pandemic has been fuelling uncertainty across the industry. Our top priority remains the health and safety of all our participants,” says Ernst Kick, CEO of Spielwarenmesse eG.

The organization also cited that the lack of guidance from the government has made it difficult for trade show organizers to make firm plans, especially for manufacturers and buyers who have to book travel and accommodation.

The in-person event will coincide with Spielwarenmesse Digital, which will offer product showcases, year-round company presentations, networking opportunities, and seminars for manufacturers, retailers, and buyers. Attendees who are unable to attend Spielwarenmesse in person will have access to the platform.

“We’re receiving such a positive response from across the board. The market players cannot wait to get together again in February. And we’re very much looking forward to welcoming everyone back to Nuremberg for the 72nd Spielwarenmesse,” Kick says.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.