This year’s Toy Business Forum at Spielwarenmesse will feature experts speaking about a different theme, such as trends and marketing, each day. The presentations will be held in Hall 3A from January 30 to February 3.

The talks will be from 1 to 3 p.m. each day, are free, and do not require booking in advance. The presentations will be simultaneously interpreted into English or German.

The daily themes are as follows:

#trend—Wednesday, January 30
#retail—Thursday, January31
#consumer—Friday, February 1
#change—Saturday, February 2
#marketing—Sunday, February 3

The complete program will be available on the Spielwarenmesse website in mid-November.

About the author

Madeleine Buckley

Madeleine Buckley

Madeleine Buckley was a Senior Editor at The Pop Insider, The Toy Insider, and The Toy Book. She covered all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.

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