Spin Master is acquiring 4D Brands | Source: 4D/The Toy Book

Acquisitions season is in full effect, and Spin Master Corp. just added another company to its portfolio.

The company behind PAW Patrol and Rubik’s Cube entered into a deal to acquire Canada-based 4D Brands International.

4D launched more than a decade ago with its Cityscape puzzles and has since expanded to include 3D model construction sets that are geared toward puzzlers that wish to build replicas of their favorite pop culture icons and historical landmarks. 4D maintains licensing partnerships to create products inspired by Disney, Marvel, Star Wars, Harry Potter, DC Comics, and more.

Following the close of the deal, 4D Founder Shaun Sakdinan will join Spin Master as senior director of design and will be based in Toronto.

A Star Wars TIE Interceptor by 4D Puzzles | Source: 4D

“At Spin Master, we’ve always been attracted to the timelessness and year-round enjoyment of puzzles,” says Spin Master Co-Founder Anton Rabie. “4D puzzles offers innovation for a classic pastime and puts puzzling under a new lens with new form factors, fantastic detail, and a rich constructing experience. We love Shaun’s approach to creative development and as fellow entrepreneurs, have admired his journey to becoming a disruptive force within puzzles. We can’t wait to collaborate and grow together in our latest quest to infuse innovation into this strategic category.”

Related: Stay on the Pulse of Play with ‘The BIG Toy Book’ in 2023

According to The NPD Group, Spin Master is the second largest puzzle manufacturer in the U.S. The acquisition of 4D Brands is expected to close in January.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.