Spin Master signed a strategic cooperation agreement with Chinese internet conglomerate, Alibaba. The partnership will create a digital platform for retail, brand building, and data-powered marketing to grow Spin Master’s global sales.

Last year, Spin Master’s international sales grew to 34.7 percent of gross product sales, compared to 32.5 percent in 2016.  This was as a result of expanding distribution networks, increasing internal sales capabilities in existing offices, widening product offering, and executing global marketing campaigns.

In the months to come, Spin Master plans to launch additional brands and toys in the China market.