NancyNancy Zwiers is joining Spin Master Corp. as chief marketing officer, effective November 19. She has worked with Spin Master as a consultant since 2002.

Zwiers became a part of the toy industry in 1990 with Mattel, where she held senior positions. As founder and CEO of consulting firm Funosophy Inc., Zwiers has spent 16 years helping more than 200 clients to build and expand their brands. She has also helped in strategy development for franchises and conducted research on kids and play.