Spin Master, Dax Shepard Welcome Parents to The PAW Patrol Years

Dax Shepard | Source: Spin Master

Spin Master‘s PAW Patrol is currently in its seventh season on Nickelodeon, and when a new generation of kids discovers the series every few years, a new generation of parents does as well.

Since its debut in 2013, millions of parents have entered the world of Adventure Bay alongside their kids, and now, TV’s Dax Shepard is here to welcome a whole new generation of adults to The PAW Patrol Years. To help those unfamiliar with the show and its toys, Shepard explains it as being about “an emancipated minor who hangs out with some talking dogs and together they put out fires, rescue chickens, and do other cool stuff.”

https://youtu.be/FDciC5V7XT0

The new campaign was filmed during quarantine and shot entirely on an iPhone with Spin Master’s creative team guiding the effort virtually.

A series of comedic videos and product reviews will roll out socially across Shepard and Spin Master’s social channels.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.