Christmas is coming early for kids all across North America.

Spin Master has taken the role of Santa (sans jolly-red suit) to deliver nearly 90,000 toys, plush, games, and activities to kids affected by the coronavirus. The toys — with a retail value of around $1 million — are meant to bring some joy into families’ lives as the pandemic continues.

“During this difficult time, Spin Master remains committed to providing children with the opportunity to grow and learn through play, regardless of circumstance or setting,” says Ronnen Harary, co-CEO of the company.

Spin Master has partnered with multiple companies to find kids who have been impacted by COVID-19 and deliver them some joy. Its charitable partners include Baby2Baby, Toys for Tots, School on Wheels, Variety The Children’s Charity of Southern California, Chai Lifeline West Coast, Chai Lifeline Canada, Children’s Aid Foundation of Canada, Make-A-Wish Foundation of Canada, Save the Children, Toronto Firefighter’s Toy Drive, and more.

Spin Master has continued to give back throughout this pandemic. To date, the company has donated more than 200,000 face shields to medical workers, nursing homes, and shelters across North America.

About the author

Nicole Savas

Nicole Savas

As a kid, Nicole either wanted to be a professional toy player-wither or a writer. Somehow, as social media editor for The Toy Insider, The Toy Book, and The Pop Insider, she’s found a career as both. She's grateful to work somewhere that she can fully embrace both her love of teddy bears and her admiration for the Oxford comma. When she's not playing with toys at work, she's playing with her baby girl at home.