This new distribution partnership will involve an assortment of Spin Master brands, including Zoomer, Erector, Hatchimals, Air Hogs, and Paw Patrol, as well as games and puzzles produced by the company’s Cardinal Games brand. The exclusive partnership is slated to begin in June.
“We are very excited to partner with a company that shares our entrepreneurial spirit and our growth plans within the specialty market,” says Spin Master’s Executive Vice President of Global Sales, Chris Beardall. “Toysmith and Spin Master both have shared values with a track record of success and industry longevity. Toysmith is a leading player in the specialty field and will assist us in developing a stronger presence through improved reach, operational efficiencies and world-class customer service.”