Spin Master, Feld Entertainment Rev Up Supercross Deal

Supercross | Source: Feld Entertainment

Following the success of their Monster Jam collaboration, Spin Master Corp. and Feld Entertainment Inc. are expanding their pact to include toys based on Supercross.

The motorsports action races into toy departments next year under a five-year licensing agreement in which Spin Master will serve as the global master toy partner for the world’s premier off-road motorcycle racing series.

“We’re thrilled that Feld Entertainment has entrusted Spin Master to bring the excitement and competitive spirit of Supercross to life in an all-new, innovative toy line,” says John Blaney, senior vice president, licensing, Spin Master. “We first embarked on our partnership with Feld in 2017 and launched a re-envisioned Monster Jam toy line in January 2019. The toy line has outpaced sales expectations and has received global praise from kids and fans, who love the authenticity and detail we’ve added to the experience. This new partnership with Supercross delivers on a number of Spin Master’s key growth strategies including expanding global sales and innovating across our portfolio by winning new licenses.”

Spin Master’s Supercross line will debut next spring with die-cast bikes and other toys designed for kids and collectors alike.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.