Spin Master’s first Supercross Products | Source Spin Master Corp./The Toy Book

Following the extension of its licensing agreement with Feld Entertainment last year, Spin Master Corp. is launching the first products from its new Supercross line.

As the new master licensee for the high-flying off-road motorcycle brand, Spin Master is rolling out bikes in two scales in the first wave of products to hit stores this spring.

“We’re starting off the new year with the first-ever Supercross toy line, recreating the adrenaline and excitement of the popular live events at home, introducing play opportunities never before seen in Supercross license history,” says Adam Hyman, vice president of marketing, Spin Master. “The line delivers a new way for fans to engage with Supercross bikes and their esteemed riders — and this is just the beginning with further product innovation and new price points in the pipeline for Fall 2021.”

Related: Talkin’ Toys: Spin Master Revs Up Supercross Deal

The Supercross 1:24-scale Die-cast Bike with Rider assortment features realistic details and graphics that mirror the professional motorsports athletes. Kids can use the articulated race ring on the back of each rider to maneuver the bike to emulate the epic stunts from the live Supercross events. Each bike comes with a collector poster of the featured rider.

Kids and collectors can look out for the Supercross Authentic 1:10-scale Collector Bikes assortment. The line includes highly detailed sculpts with realistic graphics, working rear suspension, and die-cast metal motors. The replicas are inspired by the bikes piloted by top riders, including Justin Brayton, Ricky Carmichael, and Justin Hill. Each bike comes with a display stand.

Spin Master’s Supercross line follows the success of its Monster Jam collaboration with Feld Entertainment.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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