Harry Potter and the Sorcerer’s Stone | Source: Warner Bros.
Following the recent success of its DC Comics and Batman lines, Spin Master Corp. has extended its licensing partnership with Warner Bros. Consumer Products (WBCP).
Spin Master inked a new deal with WBCP to serve as the new toy licensee for the Wizarding World franchise. Under the new agreement, Spin Master will create and market figures and accessories, playsets, vehicles, dolls, games, plush, and roleplay items inspired by the Harry Potter and Fantastic Beasts films.
“Spin Master is all about creating magical experiences for kids through innovative toys, entertainment, and digital platforms,” says John Blaney, senior vice president, licensing at Spin Master.
The first lineup of toys based on the Wizarding World is slated to hit retail beginning next fall.
Spin Master recently revealed its third quarter earnings in which the company saw big growth in boys action and construction, which spiked 27.5%, and activities, games, puzzles, and plush, which grew 13.2%. The company also made headlines with its recent acquisition of Rubik’s Brand.
