Spin Master Corp. is smashing into the world of Dragamar for its new toy line, Dragamonz.
The new collectible range includes 72 half-animal, half-dragon figures that kids can reveal by smashing open a colorful egg. The collection includes an element of cross-platform play, with each character packed alongside trading cards that can be used in a battling card game for further extended play. Kids can then bring their dragons to life through an augmented reality mobile app for iOS and Android developed by HappyGiant, and an animated series set to debut on Amazon Prime Video this fall.
“Dragamonz gives kids everything they are looking for in a toy experience from collectability to battling,” says James Martin, senior vice president and global business unit lead, Spin Master. “We know kids are hyper-connected to mobile devices both for entertainment and gaming, and this fun collectible toy line, complete with an episodic series and digital battling app companion, provides a fully immersive experience into the world of Dragamonz.”
At the Toy Insider‘s Sweet Suite event in New York City last month, attendees were presented with the opportunity to experience Dragamonz firsthand.
According to Spin Master, Dragamonz come from the world of Dragamar, a land where six factions battle for supremacy. Some factions are heroic, some are cunning, some are smart, and others are just bad to the bone. Each Dragamonz character has its own rarity, personality and powers to equip them in battle. The trading card game lets kids summon their dragon army and battle with friends to reveal the Ultimate Dragon Master. Each pack includes a Dragamonz egg accompanied by Dragon cards, battle cards, a collector’s card and more.