Spin Master launches Off The Hook, a new line of fashion dolls and accessories. Inspired by mannequins who are ready to come alive for a day at the beach, a night at the concert or making memories at the spring dance, kids can style each of the six dolls from head-to-toe with mix-and-match hairstyles, tops, bottoms, shoes, and accessories with hook-together fashions.


Each doll includes an outfit from one of three fashion collections—Concert Collection, Summer Vacay Collection, and Spring Dance Collection.

Available at mass retail, the first wave includes Off The Hook Style Dolls, BFFs, and the Style Studio play set.

Kids ages 5 and up, can style Vivian, Jenni, Alexis, Naia, Brooklyn, and Mila with more than 30 looks across a collection, which includes over 175 individual fashions and accessories.

More details and a collector’s guide with lookbook can be found on the Off The Hook website.