Spin Master Launches Off The Hook Fashion Doll Collection

Spin Master launches Off The Hook, a new line of fashion dolls and accessories. Inspired by mannequins who are ready to come alive for a day at the beach, a night at the concert or making memories at the spring dance, kids can style each of the six dolls from head-to-toe with mix-and-match hairstyles, tops, bottoms, shoes, and accessories with hook-together fashions.

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Each doll includes an outfit from one of three fashion collections—Concert Collection, Summer Vacay Collection, and Spring Dance Collection.

Available at mass retail, the first wave includes Off The Hook Style Dolls, BFFs, and the Style Studio play set.

Kids ages 5 and up, can style Vivian, Jenni, Alexis, Naia, Brooklyn, and Mila with more than 30 looks across a collection, which includes over 175 individual fashions and accessories.

More details and a collector’s guide with lookbook can be found on the Off The Hook website.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.