Halloween weekend kicked off in a monster way.
Feld Entertainment’s Monster Jam and its master toy partner Spin Master achieved a Guinness World Record at an Oct. 29 event, with 10,005 monster truck toys in a mosaic displaying the Monster Jam logo.
The title for the record was officially validated by Guinness World Records during the event at Camping World Stadium in Orlando, Florida. The trucks were lined up on a ramp consisting of 6,600 feet of track to display the Monster Jam logo, and were let loose to race down.
The toys used included popular 1:64-scale die-cast Monster Jam trucks, including 5,208 Megalodon, 2,116 El Toro Loco, 842 Monster Mutt Dalmation, 711 Great Clips Mohawk Warrior, 631 Higher Education, and 497 Max-D. All of the toys will be donated to a children’s charity.
With the stunt, Monster Jam also opened a contest to fans. Three trucks that landed closest to the pin target at the bottom of the ramp would net participants a prize. The second prize was an ultimate Monster Jam toys prize pack. The first prize was a trip for four to the Monster Jam World Finals XXII and a Spin Master Jam Garage Playset. Finally, the grand prize featured a trip for four people to a Monster Jam event, $10,000, and a Spin Master MEGA Megalodon RC.
Guinness World Records are a favored way to get positive attention on a brand, and Monster Jam and Spin Master are likely hoping the event will bring more customers to both the toy line and the live monster truck events.
Monster Jam is a sports event featuring monster trucks performing competitive feats, from racing to freestyle to two-wheel tricks. The Monster Jam experience is brought to the world of toys by partner Spin Master. Spin Master, well-known for work with brands such as Bakugan and PAW Patrol, has developed a number of monster truck toys for fans of the sport, or just fans of big trucks. The RC vehicles give toy lovers the opportunity to act out their own smaller versions of the live motorsport event.