Source: Spin Master

Spin Master inked a deal with Glowberry to serve as the global master toy licensee for the Ukrainian studio’s Brave Bunnies.

The animated preschool series from Glowberry and Spanish animation studio Anima follows the Brave Bunnies family as they explore the world around them with a focus on socialization and being inclusive and accepting of others around them.

Under the new deal, Spin Master will launch a Brave Bunnies toy line next year that includes figures, playsets, games, and plush.

Brave Bunnies is filled with opportunities for play and Spin Master’s collection will provide preschoolers with engaging toys that will expand their experience as they interact and explore the wonderful world and the clever and caring characters within it,” says James Martin, senior vice president of marketing and global business unit lead, preschool at Spin Master.

Related: Spin Master Posts Record-Breaking Q3 Earnings While Navigating Supply Chain Issues

Spin Master says that its first collection of eight toys will be available in the UK, Australia, Italy, Germany, and Spain beginning in April. The line will expand later in the year to mirror the global distribution of the series. As of this month, Brave Bunnies airs in a dozen countries with more coming soon.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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