Spin Master inked a deal with Glowberry to serve as the global master toy licensee for the Ukrainian studio’s Brave Bunnies.
The animated preschool series from Glowberry and Spanish animation studio Anima follows the Brave Bunnies family as they explore the world around them with a focus on socialization and being inclusive and accepting of others around them.
Under the new deal, Spin Master will launch a Brave Bunnies toy line next year that includes figures, playsets, games, and plush.
“Brave Bunnies is filled with opportunities for play and Spin Master’s collection will provide preschoolers with engaging toys that will expand their experience as they interact and explore the wonderful world and the clever and caring characters within it,” says James Martin, senior vice president of marketing and global business unit lead, preschool at Spin Master.
Spin Master says that its first collection of eight toys will be available in the UK, Australia, Italy, Germany, and Spain beginning in April. The line will expand later in the year to mirror the global distribution of the series. As of this month, Brave Bunnies airs in a dozen countries with more coming soon.