Day Two of Sensory Play: Please Do Touch The Art | Source: Spin Master

Following a recent gallery installation in New York City dubbed Sensory Play: Please Do Touch The Art, Spin Master‘s Kinetic Sand and artist Dan Lam are teaming up to do some good.

This week, a series of three NFT (non-fungible tokens) collectibles inspired by Lam’s Kinetic Sand art went up for auction via Rarible with proceeds set to benefit the Boys & Girls Clubs of America. The NFTs showcase visuals captured during the installation, including a waterfall of Kinetic Sand and a glow-in-the-dark experience.

Related: How Toy and Entertainment Companies Can Benefit from Creating Non-Fungible Tokens

“I’m interested in dichotomies and the tension that exists and is created between ideas,” Lam says. “This exhibit broke the tension that exists around consuming art. With Kinetic Sand as my medium, guests were invited to touch the art, breaking down that traditional fourth wall. The final product, a collaboration of more than 350 individuals, [is] preserved with the drop of the NFTs so guests who were unable to attend Sensory Play: Please Do Touch The Art can experience the same magic virtually.”

Interested bidders can get involved in the auction — with payment accepted only in the Etherium cryptocurrency — at rarible.com/kineticsand.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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