Spin Master, TMS Entertainment, and Nelvana will relaunch the Bakugan brand. Set to debut on the 10-year anniversary of the original series, the project also includes the development of toys, toy-linked TV animation, and a joint production committee.
Bakugan originally launched in 2008 and became a global franchise. Bakugan was named Toy of the Year and License Property of the Year in 2009.
The new series, Bakugan Battle Planet, will air on Cartoon Network in the U.S., Europe, Middle East and Africa, Latin America, Australia, New Zealand, and Canada. The animated series follows the adventures of Dan and his best friends, the first kids on Earth to bond with the mysterious alien creatures known as the Bakugan.
In addition to the TV series, there will be short form content online and an integrated toy line.
The Bakugan Battle Planet toy line will include new features for card and app play. New marble-like balls transform into multiple collectible characters when rolled over a magnetic card. The game will bring different levels of play, from beginner to advanced, and allow players to compete against multiple opponents.
The toy line will be available in North America and other select markets in the first quarter and will roll out globally beginning in the second quarter next year. The animated series will premiere in North America in December, and Latin America and EMEA next year.
Cartoon Network Enterprises will lead the Bakugan in all territories except Asia, which will also be available at retail next year. In Asia, Takaratomy will launch the toy line in Japan and TMS will manage distribution of the toy, animated series, and related licensing program.