Spin Master will launch HatchiBabies, the latest item in its new Hatchimals product line, on October 5.
To celebrate the third annual Hatchimals Day, Spin Master is creating a larger than life version of Hatchtopia at The Grove in Los Angeles. The recreation will include the pop-up Hatchery Nursery, where guests will be some of the first to meet the HatchiBabies. The experience will also include interactive photo booths, Hatchimals-themed activities, and HatchiBabies-inspired installations.
Hatchtopia at The Grove will be open to the public from Friday, October 5 to Sunday, October 7 from 10 a.m. to close daily. Visitors can order HatchiBabies on the spot from Target.
Nickelodeon stars Daniella Perkins and Lilimar, from Knight Squad, will report live to Nickelodeon’s Facebook page from the Hatchery Nursery on Hatchimals Day. Those who can’t make it can tune into the live stream to learn about the Hatchibabies species from these two hosts.
Hatchimals is also working with Amazon Treasure Truck, as 28 trucks across 25 cities deliver HatchiBabies on October 5.
HatchiBabies will also be featured in the GH Lab in Mall of America, a 2,800 square foot pop-up featuring products with the Good Housekeeping Seal.
Consumers can visit a Barnes & Noble on Saturday, October 6 for a HatchiBabies and CollEGGTibles in-store event featuring live hatching, a play area, product giveaways, and more.
HatchiBabies are available for pre-order at online retailers now and will be available in stores Friday, October 5.
