Aquaria Rolling Lounge | Source: Spin Master

Following the release of its preliminary earnings for 2021 last week, Spin Master has sold off pieces of its outdoor business.

Comfort Research, the Michigan-based company behind the Big Joe brand of bean bag chairs and pool floats, acquired Spin Master’s 268,000-square-foot manufacturing plant and a 90,000-square-foot distribution center in Tarboro, North Carolina. The company also acquired select product lines from Spin Master’s outdoor portfolio including the Swim Noodle and Aquaria brands that were previously sold under Spin Master’s SwimWays label.

“This acquisition immediately expands our portfolio of swim products to meet the significant growth in demand from our customers and end consumers,” says Comfort Research CEO, Jeff Werner.

Related: Spin Master’s Gross Product Sales for Toys Spiked 20% in 2021

The company says that in addition to supplying products to major retailers, its direct-to-consumer channel is growing and the acquisition gives it access to technologies that it previously did not have.

The facility in North Carolina is capable of producing more than 18 million units each year.

Comfort Research’s acquisition includes Aquaria’s proprietary “Aqua Cell” technology that resists weather, aging, ultraviolet rays, and water absorption, and the Mega Noodle and Aqua Rider Squirter lines.

The terms of the deal were not disclosed at this time.

Spin Master will report its formal earnings for Q4 and full-year 2021 on Feb. 28.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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