Following the 10th anniversary relaunch of the brand with an animated series, Bakugan: Battle Planet, and its accompanying toy line, Spin Master will introduce the 2019 Bakugan Tournament and Fan Experience. The convention pop-up will introduce young fans to the new toy line and offer attendees a chance to learn the game and battle with others. Game architects will present the gameplay rules and strategy.
Those who brawl in the Bakugan Tournament will advance to face a Bakugan Master in the Bakugan Brawlers Main Stage Drome. New toys from the line will be available for purchase, while competitors will have a chance to receive Bakugan swag.
The event will take place March 14 to 17 at the Washington State Convention Center in Seattle.
Spin Master recently put Bakugan in front of a new audience with the debut of the Bakugan Dragonoid Monster Jam truck, which is currently touring arenas across the country.
The Bakugan Tournament and Fan Experience is the latest example of toy makers embracing live fan events and activations to place their toys in front of families outside traditional retail channels.