Ahead of Toy Fair New York, Spin Master released both Q4 and full-year preliminary gross product sales numbers for 2018. While not a financial measure, the sales numbers are intended to provide context for the company’s performance, with full financial results for the fourth quarter and full year 2018 to be revealed after the close of business on March 6. Full year gross product sales rose 3.1 percent, while the fourth quarter saw a decrease of 3.8 percent.

“We are incredibly proud of our sales performance in 2018, despite the effect that the liquidation of Toys “R” Us had on the toy industry,” says Ronnen Harary, chairman and co-chief executive officer of Spin Master. “This past year was uniquely challenging for both the U.S. and global toy industry, with sales declining two percent for the full year in the U.S. Despite these challenges, our 2018 full year gross product sales grew over three percent to record levels for Spin Master. We are particularly pleased with the strength of our overall product portfolio as gross product sales in four of our five business segments increased for both the fourth quarter and full year 2018.”

Full Year Preliminary Gross Product Sales by Segment (US$M)




Activities, Games & Puzzles and Plush




Remote Control and Interactive Characters




Boys Action and High-Tech Construction




Pre-School and Girls








Gross Product Sales




Q4 Preliminary Gross Product Sales by Segment (US$M)

Q4 2018

Q4 2017

% Change

Activities, Games & Puzzles and Plush




Remote Control and Interactive Characters




Boys Action and High-Tech Construction




Pre-School and Girls








Gross Product Sales





“The absorption of toy sales that were lost from the liquidation of Toys “R” Us, amongst our remaining customers, was not as much as we expected, creating an unprecedented and difficult holiday season,” added Ben Gadbois, Spin Master’s global president and COO. “Against these headwinds, our 2018 Gross Product Sales growth solidly outperformed the industry. Activities, Games & Puzzles and Plush grew strongly in 2018 led by GundCardinal and Kinetic Sand and we saw growth in our preschool and girls business segment in the fourth quarter, driven by an increase in Paw Patrol shipments, which rebounded strongly in Q4 2018 led by fresh content and a deep and diverse product line. Hatchimals in its third holiday season declined, as planned, resulting in a decrease in the remote control and interactive characters business segment. We remain very focused on our rolling forward-looking brand innovation pipeline and to showing our 2019 product line to investors and analysts during our New York Toy Fair presentation.”

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.