Squaregles celebrates all forms of play with its magnetic connecting frames! | Source: Squaregles

Build your own magnetic universe with Squaregles!

Squaregles is a new, magnetic building toy from a Chicago-based start-up. It features magnetically connectable frames coupled with a variety of 3D panels that kids can pop in and out of the frames to build structures. Within the Squaregles universe live Oggs, characters who represent the diversity of play styles and have their own unique personalities. Each Ogg has its own collectible character and comic cards.

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The company aims to create an easy-to-maintain toy that engages kids for hours at a time and empowers them to engage in both open-ended and structured play. Kids will create structures, systems, and stories that promote exploration and problem-solving.

The Squaregles e-commerce site, squaregles.com, will launch on Friday, Nov. 19, to those on the waitlist via a special password. The site will open to everyone on Sunday, Nov. 21.