Source: Kellytoy/Jazwares

JazwaresKellytoy subsidiary is calling on fans to create a music video for the Squishmallows.

The Squishmallows Music Video Contest challenges fans in the U.S., Canada, and the UK to craft the perfect video for the Squishmallows’ single, “Hello We’re the Squishmallows,” which debuted exclusively on the Toy Book this spring. One grand prize winner will receive a Squishmallows Mystery Box valued at $1,000 plus ten runners-up will score Mystery Box prizes valued at $250.

“With more than a half-million views and thousands of downloads of our free ringtone in just a few months, the Squishmallows jingle is proving to be as popular as the Squishmallows themselves,” says Kellytoy Co-President Jonathan Kelly. “In fact, fans are already creating their own music videos on TikTok and Instagram, so we thought it would be exciting to make a contest out of it.”

Source: Kellytoy/Jazwares

Full details on the contest and how to enter is available at squishmallows.com/musicvideocontest.

“Hello We’re the Squishmallows” was penned by Los Angeles-based singer, songwriter, and composer Luke Tierney. His prior work includes music commissioned by Nickelodeon and Mattel — for Barbie and Hot Wheels — and other youth-oriented brands, such as Carl’s Jr. and Aeropostale. His songs have also received placement on soundtracks including The Mighty Morphin Power RangersSmallvilleThe Simple Life, and Pretty Little Liars.

More than 50 million Squishmallows have sold since the brand was introduced in fall 2017. The full Squishmallows Squad includes more than 500 characters in a multitude of different sizes.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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