Source: pocket.watch

Kerry Tucker, chief marketing and franchise officer of pocket.watch, talks about the company’s growth and digital experiences in the Toy Book’s annual State of the Industry Q&A.

The Toy Book: How is pocket.watch’s presence on over-the-top (OTT) platforms part of the company’s growth strategy? 

Kerry Tucker: At pocket.watch, we strive to be everywhere kids are. Our strategy in OTT supports that mission and allows for more kids and families to experience our content and products. It also provides new outlets for our creator partners, who mostly amassed their audiences on YouTube. Packaging both existing and original content for distribution on OTT opens entire new audiences and revenue for these talented content creators.

TB: How important is it to integrate toy brands with digital experiences?

KT: It is essential to staying relevant with today’s kids. The convergence of physical toys and digital experiences is one of the most exciting opportunities in our industry right now. The inspiration for toys is increasingly born from digital experiences, specifically gaming and the metaverse, and we are investing a lot of resources to unlock the infinite possibilities in this space.

TB: How does pocket.watch plan to grow its success in the toy category this year? 

KT: Pocket.watch will continue to invest in growing the toy category of its existing franchises like Ryan’s World, ensuring our continued success in preschool and expanding into new categories and demographics. We are also introducing new franchises, like Kaleidoscope City, which will include incredible toy innovation and cutting-edge digital experiences. And, we will be announcing new retail and direct-to-consumer initiatives this year that will have significant impact on our toy business globally.


This article was originally published in the February 2022 edition of the Toy BookClick here to read the full issue!

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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