Industry leaders, retailers, and manufacturers weigh in on toy trends, changes, and more in The Toy Book’s annual State of the Industry Q&A. 

SCOTT FLYNN, Vice President Sales & Marketing (Chief Fun Monster), PlayMonster

PlayMonster made several acquisitions in the past year, including Kid O Toys, Interplay, and Utter Nonsense. Do you have plans for further acquisitions at some point in the future?
Acquisitions will continue to be a major part of PlayMonster’s growth strategy. Our objective continues to be to acquire brands or product lines that extend or complement our existing product portfolio. We will also consider new categories that fit well with PlayMonster and expand our offering. The main criteria with any potential acquisition is making sure it fits with PlayMonster’s mission to champion play for all ages and make a difference through quality play. The key to any acquisition is to ensure we can add value in order to create long-term, sustainable growth.

How will your alignment with Audax Private Equity affect PlayMonster’s growth this year?
Aligning with Audax Private Equity is going to give us many more opportunities to continue our growth. With the infusion of capital and resources, PlayMonster can thrive and grow both organically and through synergistic acquisitions. We have ambitious plans for PlayMonster, as does Audax Private Equity. With their support, we can now explore expanding existing categories, such as Automoblox vehicles, and complementing existing brands, such as My Fairy Garden activities, along with some of our most popular brands and lines. We also now have the means to add new categories and brands through acquisitions to expand our already impressive portfolio of games and toys for kids and adults alike.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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