Source: Sesame Workshop/The Toy Book

Sesame Workshop tapped Stefan Kastenmüller to assume the newly created position of general manager for Europe.

In his new role, Kastenmüller will be responsible for expanding Sesame Workshop‘s brand and business in the region by developing a long-term strategic plan. He will lead a team working to identify issues that are relevant to European kids in an effort to develop community outreach programs featuring Sesame Street, similar to those in other countries around the world.

“Stefan brings with him more than 25 years of experience building brands and commercial business for some of the world’s most well-known IPs across traditional and digital media,” says Ed Wells, senior vice president and head of International Media and Education, Sesame Workshop. “As Sesame Workshop evolves its international investment strategy, with a greater focus on Europe, his expertise and passion for children’s content will be invaluable in helping future generations of kids across the region grow up smarter, stronger and kinder.”

Kastenmüller most recently served as senior vice president and group general manager of WWE for the EMEA region. He previously held positions at Disney TV Channel Networks — Jetix Europe, Viacom’s MTV Europe, and more.