Step2 Expands U.S. Manufacturing Operations

The Step2 Co. is expanding its manufacturing base with its acquisition of manufacturing, distribution, and shipping assets for its new facility in Decatur, Georgia.

Step2’s Decatur location opened this summer in an effort to meet increasing demand for the Ohio-based company’s signature line of rotationally molded toys and home products.

“Families are spending more time at home during this pandemic,” says Tony Ciepiel, CEO, Step2. “As such, many are looking for a variety of active indoor and outdoor play experiences for children while also seeking outdoor comforts to entertain and relax at home. The acquisition of these roto-molding machines and other manufacturing and operational equipment will help us meet this demand and stimulate the U.S. economy in the process.”

Step2 Car Wash Splash Center | Source: The Step2 Co.

Roto-molding veteran Chris Price is leading the new Decatur plant, which has been producing home goods and toys such as the Neat & Tidy Cottage since July. Step2 says it plans to hire approximately 150-175 employees to fill out roles in Decatur, in addition to around 100 new employees at its plants in Streetsboro, Ohio, near Cleveland.

“The already-established and proven Cleveland operating standards and processes are being implemented in Decatur to support a quick start-up and ensure consistency in our employee experience and our manufacturing quality,” Ciepiel adds.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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