Licensed products are hot, hot, hot, and from our 2024 Licensing & Entertainment issue of The Toy Book comes a range of 16 new toys, games, and adjacent products that retailers should have on their radar to delight customers in the months ahead.

From video game-inspired plushies to jewelry that’s more than meets the eye to active play that’s slam-dunk fun, owners of toy stores, gift shops, game stores, hobby shops, and comic book shops should check these out. Click on each product name to learn more or click here to view this feature in print, complete with wholesale contact information.


NINTENDO SUPER MARIO 9-INCH PLUSH ASSORTMENT

Families can bring home the excitement of the Super Mario video games with this line of plush characters. Fans can re-create the action from the games with these authentic plush versions of heroes and villains, including Mario, Fire Mario, Luigi, and Yoshi. All products sold in full case pack quantity increments.

Product Facts

  • Age:
  • 3+

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PEPPA PARTY BUS F2F

Toddlers can cruise with Peppa Pig and her friends on this comfortable foot-to-floor ride-on toy. It has a kid-size push bar to use as a walker, or kids can master the art of foot-powered driving while boosting their leg strength and motor skills. The Peppa Party Bus F2F has a working steering wheel, a honking…

Product Facts

  • MSRP:
  • $69
  • Age:
  • 12 MOS+

Buy Now

Available: Summer 2024

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BEYBLADE X XTREME BATTLE SET

Experience the exhilarating thrill of the next generation of BEYBLADE tops, BEYBLADE X. The set is packed with everything kids need to begin their quest for Beymastery: the Beystadium, two right-spinning tops, and two launchers with ripcords. Kids can assemble their stadium and tops, load their launchers, and 3-2-1 Let It Rip! The Xtreme Beystadium…

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 8+

Buy Now

Available: Summer 2024

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MINIONS BOUNCE HOUSE WATER SLIDE

The Minions Bounce House Water Slide is the inflatable version of the Minions Paradise Island. Kids can join their favorite Minions and have a splashing good time bouncing, climbing, and sliding away. It features a bouncing area, basketball hoop, high-quality print, climb and slide, water misting system, large pool area, and water cannon. Up to…

Product Facts

  • MSRP:
  • $339
  • Age:
  • 3+

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EVERYTHING EVER

Everything Ever is the party game you’ve been preparing for your whole life! You and your friends take turns listing things from various category cards. If you can’t, take a penalty or change the category if you can!

Product Facts

  • MSRP:
  • $19.95
  • Age:
  • 12+

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VIDA THE VET SWEETWOOD COZY CARE CLINIC

At the center of every episode is Vida’s Vet Clinic. Taking care of all of her Sweetwood friends, Vida’s Vet Clinic includes songs and phrases from the show and 10 accessories including a Vida figure and Sunny the Mouse. Kids can place Vida in the tree trunk elevator and pull the lever to reveal the…

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 3+

Buy Now

Available: Fall 2024

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UNICORN ACADEMY RAINBOW LIGHT-UP WILDSTAR

Rainbow Light-Up Wildstar responds to kids’ touch with magical lights and unicorn sounds.  Re-create the moment that Sophia and Wildstar bond, showcase the full rainbow lights in her body and horn, and unlock two songs from Unicorn Academy, “Follow Your Heart” and “There is a Light.”

Product Facts

  • MSRP:
  • $34.99
  • Age:
  • 4+

Buy Now

Available: Fall 2024

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UNICORN ACADEMY SOPHIA & LIGHT MAGIC WILDSTAR

Kids can celebrate the unique bond between Sophia and Wildstar by pressing Wildstar’s star marking and seeing her hoof stomp to create a beautiful rainbow light effect, just like in the Netflix series! Enjoy true to show styling with Sophia’s colorful streaked hair and Wildstar’s beautiful details and rooted mane and tail.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 4+

Buy Now

Available: Fall 2024

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

YAHTZEE WORDS

Players roll seven dice and spell words with the letters they’ve rolled. Follow the score sheet and fill in the scoring blocks, just like in regular Yahtzee. Create words of different lengths, multiple words, a seven-letter Yahtzee word, and more.

Product Facts

  • MSRP:
  • $15.70
  • Age:
  • 8+

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PRETTY PRETTY PRINCESS CARD GAME

This is the card game version of the popular and classic 1990s board game. Be the first player to collect a complete set of jewelry cards and the crown card to be the Pretty, Pretty, Princess! Includes a deck of cards, a custom die, four princess mover pieces, and illustrated instructions.

Product Facts

  • MSRP:
  • $8.95
  • Age:
  • 5+

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RACK-O JR.

In this junior version of Rack-O, the goal is to be the first player to fill your rack with cards, from lowest to highest. Number cards are color-coded to match the colors of the rainbow (and colors on the racks). Special cards add excitement to this game designed for 2-4 players.

Product Facts

  • MSRP:
  • $12.95
  • Age:
  • 4+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

TRANSFORMERS OPTIMUS PRIME AND BUMBLEBEE 3D PENDANT NECKLACE SET

Fans can step back in time to the nostalgic era of the 1984 Transformers TV show with this exclusive Optimus Prime and Bumblebee Pendant Necklace Set. Crafted with meticulous attention to detail, these pendants capture the essence of the iconic Autobot leaders in stunning 3D, complete with movable arms and legs for an interactive touch.

Product Facts

  • MSRP:
  • $14.90
  • Age:
  • 13+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

DUNGEONS & DRAGONS 12 RING SET

Embark on an epic journey through realms of imagination with this Dungeons & Dragons 12 Ring Set, meticulously curated to encompass the legendary rings detailed within the esteemed Dungeon Master’s Guide. Gamers can conjure the spirit of magic and adventure as they adorn their fingers with the Ring of Telekinesis, Ring of Three Wishes, Ring…

Product Facts

  • MSRP:
  • $169.99
  • Age:
  • 13+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

NERFOOP SLAM OVER THE DOOR HOOP

Available: Spring 2025 What better way to play basketball indoors than the NERFoop Slam! It’s made to fit most doors with a durable plastic 12-inch by 10-inch backboard and spring-loaded rim perfect for dunking. It sets up quickly and includes a 3.5-inch foam basketball.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 3+

Buy Now

Available: Spring 2025

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

NBA INFLATABLE ALLEY-HOOP

Available: Spring 2025 The NBA Inflatable Alley-Hoop is the perfect basketball hoop for playing indoors or outdoors. Kids can shoot from any angle with 360-degree gameplay! It features a weighted water-fill base so when kids knock it down, it pops back up. Budding basketball stars can practice their slam dunk or alley-oop on this 4-foot…

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 3+

Buy Now

Available: 45658

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

NERF VORTEX AERO HOWLER ELITE

Available: Spring 2025 The NERF Vortex Aero Howler Elite is the ultimate long-distance football! This foam ball has an innovative new airflow design for flight optimization. When thrown, players are treated to an awesome howling whistle sound, so they can see and hear how far this ball flies.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 6+

Buy Now

Available: Spring 2025

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

A version of this feature was originally published in The Toy Book’s 2024 Licensing & Entertainment Issue. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!

About the author

Toy Book Newsroom

Toy Book Newsroom

Staff contributors provide breaking news and daily updates from The Toy Book Newsroom. The Toy Book has been on the #pulseofplay serving the North American toy industry since 1984.

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