The toy industry is headed to Los Angeles in September and The Toy Book‘s annual Fall Toy Preview issue is going Hollywood!

As always, our fall issue will highlight key holiday drivers that retailers can still get their hands on; an early preview of next year’s hottest toys and games; and comprehensive new product previews across a host of categories. With that in mind, the call for submissions is officially open and the clock is ticking to get in on the action!

It is very important to pay attention to our refreshed categories debuting in September and the firm deadline: June 21, 2024.


You may submit one (1) key item in each of the following categories:

Special Showcases:

  • STOCK THIS! Our Premium (paid) new product showcase. Space is limited, so contact your sales rep for details!
  • 2025 PREVIEW: One of our most popular showcases of the year! An early look at what’s new for next year.
  • HOT FOR HOLIDAY ’24: Key holiday drivers that retailers can still order for the holiday selling season.
  • HALLOWEEN: Halloween-themed toys and games that retailers can still order for the spooky season.
  • HOLIDAY: Holiday-themed toys and games that retailers can still order for the holiday season.

Category Showcases (“A Toy Department in Print”)

  • THE ACTION AISLE: Action Figures, Compatible Vehicles, Playsets, and Accessories
  • BUILDING & EXPLORING: Building Sets, Construction Sets, Magnetic Building Sets, Model Kits 
  • CREATIVE CORNER: Arts, Crafts, Activities, Puzzles
  • SHARED ADVENTURES & HEATED BATTLES: Games, including Board Games, Tabletop Games, Strategy Games, Card Games, etc.
  • THE TRANSPORTATION HUB: Vehicles & R/C, including Die-Cast, Radio-Controlled/Remote Controlled, Airplanes, Train Sets (non-preschool), Drones, Tanks, and Boats
  • THE LEARNING LAB: STEM (Science, Technology, Engineering, Mathematics), Engineering (non-construction) Sets, MESH (mental, emotional, social health)
  • CUTE, CUDDLY, & COLLECTIBLE: Plush, including stuffed animals, soft dolls, plush characters, plush objects, etc.
  • OH BABY!: Infant and Toddler Toys, Games, and Gear for kids ages 0-2.
  • LET’S PLAY OUTSIDE!: Outdoor & Active Toys, including Sports Toys, Blasters, Water Toys, Pool Toys, Sand & Water Tables, Swingsets, Playhouses, Trampolines, etc.
  • PLAYFUL PRESCHOOL: Toys and games geared toward kids ages 3-4.
  • ADORABLE, FASHIONABLE, & ADVENTUROUS: Dolls, including Baby Dolls, Fashion Dolls, 18-inch dolls, Equestrian, etc.
  • RIDE, SCOOT, SKATE, & DRIVE: Ride-ons & Wheels, including battery-powered vehicles, scooters, skateboards, drift trikes, kid-powered ride-ons, big wheels, etc. 
  • IMPULSE & NOVELTY: Impulse and novelty items, rack toys, and pocket money toys
  • TOY ADJACENT: Products carried in a toy store, gift shop, or hobby shop that may complement an existing toy and game assortment while not being a “toy,” specifically


Will your company be in the Los Angeles area, including the growing El Segundo Toy District in September? Our print directory will list companies with permanent or temporary spaces that will welcome industry guests and retail buyers this fall. This includes companies based in LA with permanent showrooms along with pop-up and temporary spots throughout the area. Click here to submit!

If you have any questions about the new issue, please email

For marketing opportunities and print ads, please get in touch with Jackie Breyer, James “JD” Devin, Thomas Stephen, or Stephanie Infantino to book your space!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.