Source: Sunny Days Entertainment

Sunny Days Entertainment is getting into the ring with 9Round Fitness.

The South Carolina company known for its Ravel Tales and Maxx Action lines teamed up with the world’s largest kickboxing fitness franchise for a line of new boxing equipment that will help families to level up their at-home workouts.

“We’re thrilled to be able to partner with 9Round, bringing a quality product to consumers at a time when we know they are looking for it most,” says Rick Mershon, senior vice president of sales and marketing, Sunny Days Entertainment. “9Round Fitness has built an outstanding reputation nationwide not only as a fitness company but also as a brand, and that is very apparent through the initial consumer response to the products.”

While Sunny Days is known for toys, the 9Round line is legitimate workout gear, including 9Round branded boxing gloves, mitts, wrist wraps, and a freestanding reflex bag.

Just as toys and games have seen massive sales increases during the ongoing COVID-19 pandemic, sales of home fitness gear and exercise equipment has also been on the rise since March.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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