Super7 Launches Masters of the Universe Snake Mountain Play Set

Super7 is getting ready to produce what it is calling “the most absurdly large Masters of the Universe play set ever made.”

Following its initial debut at the Mattel booth during Comic-Con International: San Diego back in 2015, Super7, who took over the Masters of the Universe (MOTU) line in 2016, showed the MOTU Collector’s Choice Snake Mountain Play Set in several versions as it evolved over the years. Most recently spotted at Toy Fair New York, Super7 will produce its version of Snake Mountain, provided a set number of preorders are received between May 1 to May 31, 2019. The asking price is $600.

The giant Snake Mountain is double the price of He-Man’s Castle Grayskull, which Mattel sold for $300 in 2013. But this play set is also nearly double the size, standing a full three feet tall, and opening up to four feet wide.

Features of Skeletor’s massive mountain lair include:

Snake Mountain stands 36 inches high and opens to 48 inches wide
A demon with a moveable jaw
A narrow bridge of red hot lava falls
A functioning trap door
Real chains to shackle Skeletor’s enemies
Breakaway wall secret entrance for Skeletor’s table and bone throne
Horrifying dungeon creatures
Scaled for Super7’s MOTU Collector’s Choice deluxe 7-inch figures (figures not included)

Snake Mountain will arrive packaged in a deluxe art box (measuring approximately 25-by-25-by-28 inches). For delivery, it will be wrapped in protective paper and protected with inner foam corners and shipped in a larger plain (no logos) protective outer shipping box.

The latest MOTU news comes as actor Noah Centineo confirmed his casting as Prince Adam/He-Man for Sony Pictures/Mattel Films’ live-action Masters of the Universe film during an appearance on The Tonight Show this week. Additionally, Mattel is ramping up the brand again with a new Mega Construx Pro Builders Castle Grayskull set slated for release on June 30.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.