Source: Super7

Source: Super7

Super7 set off a flurry of buzz by teasing a new licensing deal with the Walt Disney Co.

The San Francisco-based makers of toys and collectibles hit the social networks to drop a not-so-cryptic image of Mickey Mouse as the Sorcerer’s Apprentice with the following message: “What do you get when you cross a fanatical bunch of toymakers with one of the most imaginative brands on Earth?”

Super7 previously worked with Disney on a collection of ReAction figures based on Tim Burton’s The Nightmare Before Christmas some years back. At Toy Fair New York, the company revealed new additions to that line. Now it appears that there is a much bigger collaboration taking shape.

The company is sponsoring and will soon be featured in the new documentary series, A Toy Store Near You, which looks at retail in the COVID-19 era.