Webtoon, the digital comics platform behind original properties, such as All of Us are Dead  — which was adapted into a Netflix series — tapped Surge Licensing as its North American licensing agent. 

Surge Licensing will create merchandising programs for Webtoon content in North America and work to develop a brand licensing strategy and create consumer goods for Webtoon’s most popular titles in areas like apparel, fashion collaboration, tabletop games, promotions, and more. 

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“In the U.S. alone, Webtoon touts more than 15 million monthly users, which is tremendous with room for major growth,” says Elan Freedman, executive vice president, Surge Licensing. “We look forward to introducing the Webtoon brand and its key titles to potential partners at the upcoming Licensing Expo.”

Genuine Entertainment’s Joe LeFavi was instrumental in developing the partnership and will continue to work with Webtoon and Surge as a strategic advisor in the endeavor. New York-based Surge Licensing has experience in developing comic-based properties for licensing and merchandising, including Teenage Mutant Ninja Turtles.