SYBO Games' 'Subway Surfers' Named Most-Downloaded Mobile Game of the Decade

With more than 2.7 billion downloads since its launch in May 2012, SYBO Games‘ Subway Surfers is the most-downloaded mobile game of the decade, according to App Annie.

The news arrives just as the brand prepares to debut a full range of apparel from its Subsurf lifestyle merchandising arm at UK retailer Next. By the end of the month, Subway Surfers Airtime will debut globally on Snap Games, the real-time, multiplayer gaming platform from Snapchat.

“We’ve hit several incredible download records over the years, yet this App Annie report naming Subway Surfers the most downloaded mobile game of the decade is truly epic,” says Mathias Gredal Nørvig, SYBO Games’ CEO. “We’ve pioneered many new programs this year, with partners including Google and Snapchat, as well as our master toy licensee Alpha Group. The coming year promises to be spectacular.”

SYBO Games has big plans for the Subway Surfers brand, set to roll out in the months ahead.

A closed beta will begin next month for the Mark AR app, a collaboration between SYBO and publisher iDreamsSky that uses Google’s ARCore technology. The augmented-reality (AR) experience allows users to create, discover, and share their AR art with friends and followers in real-world locations. The app features Subsurf art in multiple forms and offers a gamified art experience.

Additionally, UK-based Tesco is the next retailer set to stock Subsurf apparel, and a retailer partner for Alpha Group‘s forthcoming toy line will be revealed this spring.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

SYBO Games’ ‘Subway Surfers’ Named Most-Downloaded Mobile Game of the Decade

About the author

James Zahn