SYBO Games, the company behind Subway Surfers—the second most downloaded game of 2018—kicks off the new year with a host of announcements. New appointments include David Byrne, who joins the company as chief operating officer, and Naz Amarchi-Cuevas being promoted to chief commercial officer. The company has also signed more than 10 licensing agents to represent the brand’s consumer and lifestyle merchandising arm, SUBSURF, globally. Additionally, a surprise 11th episode of Subway Surfers: The Animated Series will hit YouTube this Friday.

As SYBO Games chief operating officer, Byrne will head up strategy and operations for the studio, including the strengthening of the Subway Surfers gaming roadmap, as well as placing teams for additional games, genres and intellectual properties. Byrne, a 25-year industry vet, previously held COO posts at NaturalMotion, Rovio, Playfish, and Electronic Arts UK.

David Byrne, SYBO Games

In her new role as chief commercial officer, Amarchi-Cuevas’ responsibilities now include franchise strategy and IP Development, brand marketing, consumer products licensing, and overall commercial strategy.

Naz Amarchi-Cuevas, SYBO Games

New licensing agents for SUBSURF include Retail Monster for United States; Retail Monster UK for the United Kingdom (England, Scotland, Wales and Northern Ireland);  BN Licensing for Belgium, Netherlands and Luxembourg; Premium Licensing for Italy; Mega Licensing for Russia, Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan, Ukraine and Uzbekistan; Dream Theatre for India, Pakistan, Nepal, Bangladesh, Sri Lanka, Bhutan and Maldives; Lotus Global Marketing for Brazil; Lotus Global Marketing-ROLA for South America (Colombia, Caribbean Islands, Ecuador, Peru, Chile, Argentina, Honduras, Belize, Nicaragua, Panama, Costa Rica, Guatemala and El Salvador); Sagoo for France; Animation International for Turkey; and NLC for the Nordic territories (Denmark, Norway, Sweden, Finland and Iceland).