Taeyong Ko’s Beyond Closet Teams Up with Sesame Workshop for 35-Piece Sesame Street Collection

IMG brokered a deal with Sesame Workshop for top Korean designer Taeyong Ko’s Beyond Closet to release co-branded apparel and accessories based on Sesame Street. The 35-piece Sesame Street x Beyond Closet collection includes T-shirts, shirts, sweatshirts, shorts, and sweatpants featuring characters, logos, and patterns inspired by the iconic preschool series. Pieces from the range made their runway debut in March during Seoul Fashion Week.

“We are thrilled to collaborate with Beyond Closet as they re-interpret our feathered and furry characters in their own creative style,” says Will DePippo, director, Asia Pacific, Sesame Workshop. “As we celebrate our 50th anniversary, we’re able to offer fans fun, unique ways to enjoy Sesame Street.”

“We have created witty graphic designs by combining our own signature features with Sesame Street’s brand identity, which is one of the most well-known TV shows in American history, added Taeyong Ko, designer of Beyond Closet. “This is a great example of reinterpreting the ‘kidult’ look in this special capsule collection. This is just the first step of a global collaboration with Sesame Street and Beyond Closet, with the support of IMG.”

Products are available from the Beyond Closet store in Dongdaemun’s Doota Mall and official online store, as well as online at Musinsa.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.