Crayola Continues Partnership With TheSoul Publishing
After successful YouTube campaign, the companies will incorporate Pinterest and TikTok.
Read Moreby Nadia Velit | Jun 8, 2023 | News
After successful YouTube campaign, the companies will incorporate Pinterest and TikTok.
Read Moreby Nadia Velit | Jun 7, 2023 | International, Licensing Expo, News, The Licensing Book
The brand will exhibit at Licensing Expo for the first time.
Read Moreby Maggie Dougherty | May 4, 2023 | Entertainment, News, Product Launches, The Licensing Book, Toy Adjacent
Products will include a Sling Pack backpack and a patch pack.
Read Moreby James Zahn | Apr 20, 2023 | Arts, Crafts, & Activities, News, Product Launches
Playmobil inked a deal with Crayola to relaunch the line this fall with a collection of five new sets that include basic white figures, accessories, vehicles, and more that kids can color and customize with Crayola Ultra Clean washable markers.
Read Moreby Ashley Pelletier | Apr 10, 2023 | News, People
McGrath has been in the toy and licensing industry for more than 20 years.
Read Moreby James Zahn | Mar 8, 2023 | Features, Magazine, News, State of the Industry
Victoria Lozano, Executive Vice President, Marketing at Crayola, shares insight on changing play patterns, diversity, and location-based entertainment in this extended edition of The Toy Book’s 2023 State of the Industry Q&A roundtable.
Read Moreby Ashley Pelletier | Mar 1, 2023 | Awards, News
Crayola Experience has five locations with plans for five more in the next five years.
Read Moreby Bug Hartsock | Feb 16, 2023 | Arts, Crafts, & Activities, International, News, Product Launches, The Licensing Book
Crayola and Dan Dee have developed a number of products, including plush bears that kids can draw on.
Read Moreby Guest Contributor | Nov 16, 2022 | Features, Magazine, News, Toy Association Update
The Toy Association adds a more open floor plan and educational sessions to the 2023 show.
Read Moreby Ashley Pelletier | Sep 15, 2022 | Entertainment, News
Crayola is working to expand its family experience.
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